U.K.-based New Nutrition Business has released “Probiotics: Successful Strategies from the Global Marketplace.” The report offers seven steps to creating a successful probiotic brand and describes probiotic strategy in dairy and emerging new segments such as fruit juice and solid foods. The 35-page description of probiotic strategy covers effective marketing techniques, product pricing, packaging, innovation and more. Supporting analysis offers case studies, supermarket sales data and interviews with senior executives at various companies.

For further information: New Nutrition Business, 619-795-7923; E-mail: [email protected]; Website: www.new-nutrition.com.